Gift Basket Packaging Ideas

No other gift requires quite as much care and attention to curate as a hand-assembled gift basket. Each item is selected with a particular recipient and their interests in mind, and the entire package is designed to create a thoughtful and heartfelt experience. And while putting together a gift basket is a simple and fun project, it’s also one that can be quite tricky to get just right. “It can be difficult to balance everything in a way that is cohesive and appealing,” says Jamie Kutchman Wynne, CEO of Marigold & Grey. “The trick is to balance a variety of items that are both functional and appealing, and then ensuring that they all fit well in the vessel.”

The vessel itself is an important part of the whole gift basket. The shape and style of the container will dictate how you arrange your gifts, so choose something that speaks to the theme of your basket. For example, a large ceramic mixing bowl would be perfect for a basket filled with all the tools and ingredients needed to bake a cake. A traditional wicker basket is also a classic choice and can be used to hold anything from baked goods to kitchen gadgets to bath items.

Once you have the vessel picked out, add a layer of fill material to keep your gifts in place and prevent them from shifting during transport. Crinkle shed or wood excelsior work great as fillers, but you can also try a more decorative option like raffia or tissue paper. To help the filling look nicer, consider matching it to the color of your vessel.

After the filler has been added, you’ll need to secure the items inside the basket and add a final touch. A ribbon or bow is a must, but you can also use a label to make the present feel more personal. Adhesive labels are available online, or you can opt for wooden tags to go with a rustic vibe.

Whether you’re making a gift basket for someone special or just want to treat yourself, these ideas are sure to make any occasion more memorable. And with some careful planning and creativity, you’ll end up with a truly unique gift that is both practical and beautiful.